Internet not a mass marketing tool, YouTube clip at 11

In a nice article on the digital film revolution, David Zelon of Mandalay Filmed Entertainment had one humdinger of a statement on microdistribution and the associated marketing-

"Without mass marketing, you won't capture the attention of a mass audience, and the Internet is not a viable way to attract a mass audience."


Talk about whistling past the graveyard...

Zelon's views on more than 640k RAM in home PCs were not stated in the article.

Digital Distribution | Filmmaking | Web Video | Marketing | Mandalay Pictures | David Zelon