Establishment Recognizes Digital Distribution

Emmy Awards for PC, Cellphone, and other mobile platforms.

It's interesting to see that the big boys see the potential here and are rolling in full force, while the indie folks don't seem to have really flooded in the way I would have expected. True, these nominations recognize the work of many smaller productions, but the masses don't seem to have really embraced these platforms just yet.

Possibly it's going to turn out to be just as hard to actually produce video content as it ever was. Admittedly, there's a lot of effort, coordination, and plain ol' gumption that goes into even a DV short. Maybe there's just not as many people willing to do the work of indie filmmaking as I might have thought.

Or maybe it's early yet, and we'll see more in a couple of years, especially as a new generation comes up that never expected to have to take the old route of studio approval for their work.

In any case, congratulations to the folks nominated for their work in this emerging market!

Emmy Awards | Mobile Entertainment | Digital Distribution | Filmmaking